Big Hitters, Coca-Cola & Atari, Join the Coinbase Team for Base Mainnet Launch Countdown

Big Hitters, Coca-Cola & Atari, Join the Coinbase Team for Base Mainnet Launch Countdown

To celebrate the much-anticipated launch of its Ethereum scaling solution, Base, Coinbase has invited renowned brands, such as Coca-Cola, Atari, OpenSea, Pixelmon, and Showtime, to be part of their “Onchain Summer” event, commencing on August 9th.

Threading a daily mint of blockchain-based collectibles into the excitement, Coinbase’s celebration brings the diverse worlds of art, music, gaming, and advocacy into focus. They’re not merely celebrating a product launch; they’re highlighting a cultural shift, underlining the potential of all sectors to drive forward in the transformative world of digital assets.

Though the mainnet launch is in the spotlight, Coinbase is also directing our attention to the creative teams building apps on Base. With over 100 Ethereum (~$183,000) being distributed as grants, Coinbase is championing not just their advancement, but the entire ecosystem’s evolution.

Back in February, Coinbase broke ground as the first publicly-listed company to reveal its plans of crafting an Ethereum scaling solution. Now, with the launch imminent, we see the fruits of their labor ready to impact the broader Ethereum network.

Characterized as a “rollup agnostic superchain,” Base enters the stage alongside its developer, Optimism. Coinbase remains steadfast in their decision against launching a token for Base, casting a contrasting light on how Optimism and its competitor, Arbitrum, originally launched their networks – sans tokens.

However, it’s important to note that Optimism has since airdropped its OP governance tokens to the early network’s adopters and Arbitrum too, has jumped on the airdrop train.

As Coinbase announces the Base testnet, it’s impossible to forget the not-so-distant past. Only six months ago, there was a hefty $6 billion worth of Ethereum on layer-2s. Fast forward to today, and we’re looking at a skyrocketed amount: $10 billion worth of Ethereum, painting a picture of potential growth and progress in the near future.

But no journey is without its hurdles. Amidst these promising developments, Coinbase drew attention from the Securities and Exchange Commission (SEC). Accusations of the company acting as an unregistered exchange, clearinghouse, and broker selling unregistered securities led to legal action.

Since the SEC’s lawsuit, considerable controversy has surfaced over the regulation’s interpretation of securities. A dispute arose over Coinbase’s assets, with SEC insinuating all assets on Coinbase, except Bitcoin, were deemed securities, and consequently required delisting. Coinbase has provided clarity on the misunderstandings born of these exchanges, re-emphasizing the lack of formal SEC requests to “delist crypto assets.”

As the dust settles on these momentous happenings, the focus remains on the impending launch of Base. With Atari, Coca-Cola and other giants entering the blockchain realm alongside them, Coinbase’s “Onchain Summer” promises to be a transformative event none of us want to miss.

 

Latest News

Big Hitters, Coca-Cola & Atari, Join the Coinbase Team for Base Mainnet Launch Countdown

Big Hitters, Coca-Cola & Atari, Join the Coinbase Team for Base Mainnet Launch Countdown

To celebrate the much-anticipated launch of its Ethereum scaling solution, Base, Coinbase has invited renowned brands, such as Coca-Cola, Atari, OpenSea, Pixelmon, and Showtime, to be part of their “Onchain Summer” event, commencing on August 9th. Threading a daily mint of blockchain-based collectibles into the excitement, Coinbase’s celebration brings the diverse worlds of art, music,

Shorts' Sudden Exit: The Tale of $100 Million and the Fading Bears

Shorts’ Sudden Exit: The Tale of $100 Million and the Fading Bears

Cryptocurrency, often hailed as the financial frontier, is a realm where fortunes can pivot dramatically within mere moments. One such seismic shift recently rocked the crypto community: an eye-watering $100 million in crypto shorts vanished in thin air. This occurrence not only emphasizes the capricious nature of the crypto world but also sheds light on

Asia's Emergence as the Next Global Crypto Hub

Asia’s Emergence as the Next Global Crypto Hub

Asia has quietly been building momentum that poises the region to become the dominant force in the global cryptocurrency landscape. Various indicators point to Asia’s accelerating leadership when it comes to crypto adoption, regulation, innovation and activity.   TL;DR:   Asia is seeing a surge in crypto trading volumes as activity moves East. Major cryptocurrency

Ethereum Futures ETFs: Bitwise and VanEck Lead the Way

Ethereum Futures ETFs: Bitwise and VanEck Lead the Way

In the dynamic realm of cryptocurrency, Ethereum has consistently been a beacon of innovation. But as the crypto landscape matures, it’s no longer just about purchasing and holding Ether. The investment horizon is broadening, with groundbreaking financial products coming to the fore. One such innovation is Ethereum Futures ETFs, offering a novel way to invest

Why Claims That "NFTs Are Worthless" Are a Passing Fad

Why Claims That “NFTs Are Worthless” Are a Passing Fad

As the market slumps and fears of a recession continue to loom, NFTs have faced heightened criticism as being an overhyped internet fad. Even Rolling Stone (who once partnered with BAYC) is claiming “Your NFTs Are Actually — Finally — Totally Worthless“. With prices declining from 2021 highs, many are quick to call NFTs a

Skeletor’s Digital Revival: VeeFriends & Mattel’s NFT Collab

Skeletor’s Digital Revival: VeeFriends & Mattel’s NFT Collab

Mattel and Gary Vaynerchuk’s VeeFriends are releasing a toy mashup of Masters of the Universe Skeletor and VeeFriends Skilled Skeleton. The $45 collectible has interchangeable parts and launches on Oct. 6, merging two iconic brands.   TL;DR: Gary Vee is teaming up with Mattel for a toy mashup of Skeletor and VeeFriends character Skilled Skeleton.

MicroStrategy Acquires $147M More Bitcoin, Totals 158K BTC!

MicroStrategy Acquires $147M More Bitcoin, Totals 158K BTC!

In a world where digital currencies are rapidly reshaping the financial landscape, MicroStrategy, a renowned business intelligence firm, has once again made headlines with its latest acquisition of Bitcoin. The company’s unwavering faith in the cryptocurrency has sent ripples across the market, signaling a bullish stance that is hard to ignore.   A Bold Move

0
Would love your thoughts, please comment.x
()
x