How To Promote Your NFT Collection: A Complete Guide

Creating your NFTs is the easiest bit of succeeding as an NFT creator.

The real challenge is to promote your work and reach buyers.

How do you get your NFTs in front of the right people?

How do you stand out in a sea of NFT collections?

This post shows you how to promote your NFTs and grow a hyperactive community.

Before we get started, let me give you a brief overview of what we’ll cover:

• Why you should start promoting your NFTs
• Free and Paid promotion methods
• How to promote your NFT collection on social media
  • Twitter
  • Reddit
  • Instagram
• NFT communities you should join

Let’s get started!

Why Should You Promote Your NFTs 

In one sentence:

“if you don’t promote your NFT, you’re not going to sell it.”

It’s that simple. 

Creators flood the NFT market with JPEGs, PNGs, audio, and videos; few use cases; the majority are scams.

So, how do you succeed?

Creating a buzz around your NFT. 

You need people talking about it, sharing it, and interacting with it. 

Plus, when you get noticed, selling future projects will be an easy peasy;

You have a pool of people that are already interested in what you’re doing. 

You have exciting collaborators who’re more influential than you.

You’re no longer a needle in the haystack.

But how do you go about promoting your NFT?

Free Ways To Promote NFTs

Let’s start with the free methods you can use to promote your NFT.

Add your drop to the NFTCalendar

NFTCalendar is a growing event calendar for NFT drops across marketplaces and platforms.

It’s the best place to consider if you have a release date.

Submitting projects are straight forward. Fill out the on-listing form.

You’ll provide: 

• your project name
• thumbnail to showcase the project
• project description
• drop date
• link to marketplace

And that’s it! 

Leverage your Social Media

NFTcalendar is crowded. 

You need a home to interact with prospects and release updates. 

Welcome, Social Media.

Social media should form the bedrock of any NFT promotion strategy. 

The first step is identifying which platforms have the most active NFT communities. 

Currently, that’s Twitter and Reddit. 

How to promote your NFT on Twitter

The NFT space on Twitter is very active. 

You have a mix of influencers, buyers, creators, developers, and platforms. 

It’s the best place to share industry information and stay informed.

As a creator, you should be using Twitter to: 

• Build relationships with other creators in your space 
• Engage with influencers that can help promote your work 
• Be part of the conversation by providing valuable insights 
• Leverage trends to get your work in front of new people 
• Share news and updates about your work 
• Offer exclusive content and sneak peeks to followers 
• Run competitions and giveaways

To get started, follow 3-5 influencers. Join conversations, comment, retweet, and mention people to get noticed. 

How To Promote Your NFT On Reddit

NFT Reddit is a smaller community when compared to Twitter, but it’s very active. 

You’ll find buyers, developers, and a few creators. 

It’s a great place to get feedback, find collaborators, and understand what buyers are looking for.

As a creator, you should use Reddit to:

• Share your work and get feedback 
• Identify collaborators 
• Understand what buyers want 
• Build a relationship with the community

To get started, find relevant subreddits, and introduce yourself.

Don’t jump into sharing your work; you’ll get penalized.

Instead, offer value, bring up the idea, and ask for advice.

Share updates throughout the process, and you’ll build trust.

How To Promote Your NFT On Instagram

Instagram is a great place to share images and videos of your work. 

While the Instagram algorithm is changing, the platform is still a great place to connect with potential buyers. 

As a creator, you should use Instagram to:

• Build in public
• Share images and videos of your work 
• Build a following of potential buyers 
• Leverage hashtags to get your work in front of new people 
• Share news and updates about your work 
• Offer exclusive content and sneak peeks to followers  
• Run competitions and giveaways

Follow influencers in your space, use relevant hashtags, and start sharing your work.

Paid Promotion NFT Methods

You’ve explored some free methods, mainly social media at this stage.

Next.

1. Connect with Influencers 

Now you have a place to show off your NFTs; it’s time to start connecting with people who can help promote your work. 

Influencers are a great way to reach new audiences and get people talking about your NFTs. 

Look for influencers who have large followings in the target communities.

Reach out to them to see if they’re interested in promoting your work.

If interested, negotiate terms upfront so there are no surprises later on.

2. Join Relevant Online Communities – Twitter and Discord

Another great way to get noticed is by joining relevant online communities and participating in the discussion. 

This is a great way to connect with like-minded people, learn about new trends and developments, and find new ways to promote your NFTs.

Some of the best online communities for NFT collectors and enthusiasts include; 

• NFT Telegram group
• NFT Discord server
• NFT subreddit

Alongside joining existing channels, invest in growing an exclusive platform on these channels. 

Share your process and updates and promise rewards for the engaged participants.

3. Create Helpful and Informative Content 

One of the best ways to promote your NFTs is by creating helpful and informative content via guest posts.

This could be in the form of blog posts, videos, infographics, or even social media posts. 

Whatever form it takes, ensure your content is high quality and provides value to your audience.

This is a great way to build up an audience of interested people who are more likely to buy your NFTs in the future.

4. Get PR for Your NFTs

PR is a great way to get noticed and can be a game-changer for your NFT promotion efforts. 

Get featured on popular blogs and news sites, and you’ll reach a new audience of potential buyers. 

Not only that, but it will also add legitimacy to your work, which can only help boost sales.

5. Join NFT Auctions 

Another great way to get noticed is by participating in NFT auctions. 

While these aren’t your project, they get your name out there, so other collectors are familiar with your work. 

This is a great way to build up your reputation as a serious NFT collector, and it can also help you make some money on the side.

Some of the best places to find NFT auctions include:

• OpenSea
• Rarible
• Mintable
• Foundation

6. Offer Freebies and Discounts

People love free stuff, so why not use this to your advantage? 

Freebies and discounts are a great way to get people interested in your NFTs. 

It’s also a great way to build up a following of loyal fans who are more likely to buy from you in the future.

7. Collaborate with Other Artists 

Collaborating with other artists is a great way to reach new audiences and get people talking about your work. 

It’s also a great way to learn new techniques and ideas, which can only help to improve your work.

NFT Communities You Should Join

• Bored Ape Yacht Club
• World of Women
• OG Crystal
• Vee Friends
• MekaVerse
• Cool Cats NFTs
• Art Blocks
• Lucky Maneki
• Ninja Hideout
• Enter
• OpenSea
• Rarible
• Larva Labs
• Animetas

Conclusion

So yeah, that’s how to promote your NFT collection and grow a hyperactive community.

Now I’d like to hear from you.

Have you tried promoting an NFT project before?

If so, how did it go?