From merchandise and gaming to art, the impact of NFTs, or non-fungible tokens, has become widespread across various industries. Now, the tech-savvy giants of Lufthansa have their sights set on redefining the humble airline loyalty program by embracing NFTs.
Introducing Uptrip, Lufthansa’s ambitious plan to gamify the customer experience and bring exciting rewards to a wider audience. This innovative approach will see travelers converting their journeys into NFTs and trading cards, all facilitated by the power of the Polygon Network, a proof-of-stake blockchain protocol that captures the essence of Ethereum’s scalability.
The Uptrip mobile app, developed collaboratively by the Lufthansa Innovation Hub and Miles & More – the airline’s established frequent flyer program, allows passengers to scan boarding passes and swap them for digital NFT trading cards. To unlock these collectibles and the plethora of rewards on the horizon, users simply need to connect their crypto wallets with the Uptrip app.
Once the NFT collections are complete, travelers can look forward to benefits such as flight upgrades, airport lounge access, and frequent flyer status. And the best part? Uptrip is still in its infancy, with a user-driven approach to refine and expand its offerings in the coming months.
Since Uptrip’s soft launch, more than 20,000 excited travelers have registered and claimed over 200,000 trading cards. But it doesn’t end there, as Lufthansa has its eyes set on launching a dedicated marketplace and expanding the scope of available rewards.
By leveraging Web3 technologies and blockchain, Lufthansa’s Uptrip project is making headway into decentralized markets. This pioneering approach champions tokenization and decentralization, setting the stage for new partnerships and business models within the travel industry.
So buckle up, travelers, as the world of NFTs collides with customer loyalty programs, get ready to experience a new frontier in rewards, courtesy of Lufthansa’s Uptrip.